Florence Zoeller Miss San Antonio 1927

Florence Zoeller Miss San Antonio 1927

Photo from Inter-City Beauty Contest

Pageant Information:

Competition Date:
May 16-19, 1927

Competition Location:
Majestic Theater, San Antonio, TX

Overview:

Florence Zoeller won the title of Miss San Antonio for the “2nd Annual International Pageant of Pulchritude” in Galveston, Texas.  The pageant was held in the Majestic Theater but not the one most people currently known as the Majestic Theater.  The State Theater was originally named Majestic until the fifth and current Majestic opened on Houston Street.

The Galveston competition was not associated with the Inter-City Beauty Contest (Miss America Pageant), however, contestants who lost in Galveston could compete in Atlantic City if they preferred since the Inter-City Beauty Contest accepted individuals from cities across the United States.

Florence Zoeller opted not to compete at the Inter-City Beauty Contest in Atlantic City.

Mistaken Miss San Antonio:

The San Antonio Light Newspaper published an advertisement from the Majestic Theater warning businesses that the official contest to crown Miss San Antonio was being held at the Majestic Theater.  This was required because of a simultaneous, non-related search for beauties to win the title of Miss San Antonio for a vaudeville tour.  Miss Lucille Klaus won the title of Miss San Antonio and toured for 19-weeks across America.  Her title was not associated with the the Atlantic City Pageant.